fashionblog

Summer it almost over. The best time to embark on that much needed exercise to make the body lean and healthy. However, there’s a bit of a catch. Behind the strenuous activity is the concern for the breasts so it is best to have the right sports bra to make sure that everything’s safe.

A study observed that an average breast can move up and down about 14 centimeters when running. This is certainly a cause of concern. Here are some sports bras deemed safe for women. It also pays to do a little research online on what other choices that are offered at reasonable prices:

* Adidas Adishe Nandinia: A great product that fits into strenuous activities such as bicycling or even doing yoga.

* Triumph Tri Action Endurance: It has an elastic yet soft strap that fits perfectly in the rib cage area. Great support feature.

* Shock Absorber sports bra top: This costs a little above $100 but the price speaks for its quality.

Clothing retailer John Lewis has reportedly launched a direct marketing campaign in a bid to launch his winter fashion line.

The said campaign has been spearheaded by Kitcatt Nohf Alexander Shaw, an integrated ad agency. The rollout is expected to take place later this month.

The direct marketing campaign involves direct mail to the customers’ houses. The package is made to look like a clutch batch with a strap line that states “Invigorate your fashion sense.” Inside the package are the upcoming winter and autumn fashion range.

Image photos were shot by none other than John Akehurst, photographer for Vogue magazine. Among the models featured in the catalog is Jacquetta Wheeler, a British supermodel.

John Lewis is also launching its own lifestyle magazine which caters to their target audience. As for the purchases of the products, consumers can go online or order at the nearest retail stores.

Hollywood actress Lindsay Lohan got a lucrative offer to become the official muse for fashion clothes giant Ungaro.

The fashion house stated in its announcement that Lohan will serve as artistic advisor to the recently appointed chief designer Estrella Archs. Archs replaced Esteban Cortazar.

The statement further revealed that Archs and Lohan will collaborate in coming up with Ungaro’s summer/spring 2010 collection. These collections will be revealed to the public next month during the Paris Fashion Week.

The 23-year old actress is currently experiencing a dry spell when it comes to making movies. However, photos of her partying in different clubs in United States and Europe are constantly featured in tabloids.

Emanuel Ungaro President Mounir Moufarrige said that they chose Lohan because of her expertise when it comes to fashion clothes. They wanted to design clothes based on the preference of a celebrity, which is usually their clients.

The much-awaited New York Fashion Week takes place next week at the heart of one of the world’s fashion capital and designers are prepared to reveal their Spring 2010 lineups.

Leading fashion magazine editors, celebrities and fashion designers are expected to be billeted and seated at the audience areas as newest designs are flaunted by the models on the catwalk. The biggest fashion houses such as DKNY, Diane Von Furstenberg, BCBG, Michael Kors and Ralph Lauren are expected to lend their support in this undertaking.

However, the global financial crisis has an effect in this grand event. According to reports, there are now lesser invitations being sent to individuals and that the giveaways will be noticeably lesser compared to the prior years. Despite these adjustments, the fashion week show is as grand as ever with fashion industry players proving that financial challenges are just part of this glamorous business. There will be a complete range of fashion items from clothing to lingerie and shoes.

Anand Jon Alexander, the 35-year old Los Angeles-based fashion designer found guilty of sex-related crimes, received a maximum sentence of 59 years to life in prison. This decision was given by Superior Court Judge David Wesley on Monday.

Alexander was found guilty of 14 counts of crimes including rape. The ages of his victims range from 14 to 21.

According to reports, Alexander baited women online by promising them a career in modeling. He then invites them to his apartment for photo sessions only to take advantage of the situation and start sexually molesting them.

Prosecutors called for a maximum sentence for the fashion designer, who’s been featured in the past seasons of “America’s Next Top Model.”

Meanwhile, the fashion designer’s sister was found guilty of contempt after contacting one of the jurors and failing to report this incident to the court. The sentence will be known in the near future.