Berlin Fashion Week aims to match the big players
The annual Berlin Fashion Week, sponsored by luxury car maker Mercedes-Benz, still lacks in terms of the presence of popular designers but despite this fact, it is starting to gain international attention due to the quality lines presented by new fashion designers.
It’s a known fact that more people flock in fashion meccas such as Paris, New York, London and Milan to watch the latter summer and winter fashion. However, based on the interest being seen on the ongoing Berlin Fashion Show, it’s just a matter of time that this German city will be aligned with the aforementioned fashion powerhouse.
The Berlin Fashion Week runs from Wednesday to Sunday.
The Berlin event has started two years ago and so far popular names such as Vivienne Westwood, UGG and others have graced the fashion week. This year, there will be major German fashion names giving their support to this undertaking such as Schumacher, Escada and Hugo Boss.
The winter fashion collection of Hugo Boss’ BOOS Black Collection will be the first to be featured on the opening daw of the Fashion Week.
Aside from the established fashion names, the organizers of the Berlin Fashion Week are giving new players a chance to feature their lines. The new designers were given their own schedule later in the week.