fashionblog

Film critics have no choice but to become fashion critics themselves as they watched the movie “Sex and the City 2” for reviews. The British press could not help but comment on the clothing worn by the film stars as two and a half hour long film was played.

Notable critics in the US are being careful about noticing the fashion statements of the stars, admitting that they don’t have much knowledge about the business. However, the British media could not help but notice the overly dressed stars in moments that only need simply clothes and not fashion clothes.

One critique said that there was a scene on the film where Sarah Jessica Parker’s role was watching a film with her husband on her evening gown. She added that the stars were seemingly overdressed in most occasions – trying to keep up with the film’s reputation as a fashion trendsetter.

Retail chain giant Tesco revealed that it will launch a new smart clothing line aimed at the younger generation next week. The line is called Florence & Fred Trend.  This is the company’s aim to expand its apparel business by tapping into the younger consumers.

The Britain’s largest retail chain announced that it had annual pre-tax profits of more than 3 billion British pounds. It aims to compete with higher street clothing rivals such as New Look, Primark and George at Asda and its range will cover all clothing items including seasonal apparael such as swimwear for the summer and wintersport wear for the winter.

Tesco Buying Director Jan Marchant said that they are targeting the 16 to 24 year-old market. He added that they’ll be producing reasonably-priced fashion clothes that still look great despite the lesser price.

Tesco is aiming to expand its clothing business since it is still a small part of the company’s operations. It is looking into expanding its business overseas. For now, 70 percent of its profits come from its businesses in the UK.