fashionblog

Department store chain John Lewis reported last week that it achieved a massive 15.9 percent increase in sales within a span of the week. This is translated to a total of £ 53.7 million.

Store officials said that the current fashion trends they are offering to the masses proved to be a hit. Stronger sales in menswear, sunglasses and footwear helped the company achieved the aforementioned release.

John Lewis reported that 25 of its stores have beaten last year’s figures are way ahead in sales. Their store in Bluewater was the top performer with 32 percent in sales increase reported. The online site posted an increase of 35 percent.

John Lewis offers home goods, technology, electrical supplies and fashion items. Company head of operational support Chris Hooper said that their fashion division has been posting positive revenues.

Clothing retailer John Lewis has reportedly launched a direct marketing campaign in a bid to launch his winter fashion line.

The said campaign has been spearheaded by Kitcatt Nohf Alexander Shaw, an integrated ad agency. The rollout is expected to take place later this month.

The direct marketing campaign involves direct mail to the customers’ houses. The package is made to look like a clutch batch with a strap line that states “Invigorate your fashion sense.” Inside the package are the upcoming winter and autumn fashion range.

Image photos were shot by none other than John Akehurst, photographer for Vogue magazine. Among the models featured in the catalog is Jacquetta Wheeler, a British supermodel.

John Lewis is also launching its own lifestyle magazine which caters to their target audience. As for the purchases of the products, consumers can go online or order at the nearest retail stores.