Retailer John Lewis launches winter fashion campaign
Clothing retailer John Lewis has reportedly launched a direct marketing campaign in a bid to launch his winter fashion line.
The said campaign has been spearheaded by Kitcatt Nohf Alexander Shaw, an integrated ad agency. The rollout is expected to take place later this month.
The direct marketing campaign involves direct mail to the customers’ houses. The package is made to look like a clutch batch with a strap line that states “Invigorate your fashion sense.” Inside the package are the upcoming winter and autumn fashion range.
Image photos were shot by none other than John Akehurst, photographer for Vogue magazine. Among the models featured in the catalog is Jacquetta Wheeler, a British supermodel.
John Lewis is also launching its own lifestyle magazine which caters to their target audience. As for the purchases of the products, consumers can go online or order at the nearest retail stores.