Olsen twins launch fashion creations via J.C. Penney
Retailer J.C. Penney is reportedly launching an edgier junior’s fashion brand this week. This line came from celebrity designers Ashley and Mary-Kate Olsen, currently based in Manhattan, New York.
Penney recently opened a store in Manhattan and is attempting to attract the teenage market by coming up with trendy lines for the past couple of years. Officials from the retail store are optimistic that the teenagers who grew up following the career of the 23-year old twins will patronize the product. The Olsen twins have made a mark on television as former child movie and television stars.
The twins currently have apparel lines that are doing well in the market, Elizabeth and James and The Row. These products are mostly sold in high-end stores. The apparel deal the twins signed with retail giant WalMart ended in 2006.
The soft launch of the products will take place on November 6 but will make a full launch blast by February next year.