fashionblog

H&M, producer of high quality designer clothes, is sticking with operating in cooler markets.

The company has stores in nearly 40 countries, most if not all of them in cooler countries. The reason behind this is that the Swedish-based company is not yet experienced when it comes to selling their wares in tropical countries.

H&M United States President Daniel Kulle said that they are considering expanding their markets in warmer states such as Texas but they had to wait and see whether the stores they’ve set up would survive in the competitive market. So far he said that most of their stores are performing well.

The company revealed that they are setting up twenty stores in the country this year, which brings the total to 209 in the United States.

Even though they are not yet open to setting up stores in warmer climates, this does not mean that it won’t happen in the future, the company officials said.