Louis Vuitton to pull out handbags advert – report
The Advertising Standard Authority (ASA) has ordered designer label Louis Vuitton to pull out its ad of fashion handbags due to a number of complaints they received about the said advert.
According to reports, the latest advertisement of Louis Vuitton featured a picture of a woman stitching the handle of one of its latest handbags, implying that the fashion handbags were made by hand – which is not the case.
The company officials defended the ad saying that the image was a homage to craftsmanship and that it took several years to develop new and creative handbags.
They added that they hired models instead of their employees to avoid bias.
Despite the explanation, ASA believes that the ads breached rules of governing truthfulness because it does mislead customers into believing that the items were actually handmade.
An ASA official said that they considered that most customers would think that way about the ad.







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